“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair…”
…it was my first craft fair. I made zero sales but learned many valuable lessons.
Mostly, it boils down to this was the wrong event for me.
#1 Wrong Location — It was nearly 80 degrees out, in November. No one wanted a wool hat on their head. They actually brought industrial fans in to keep the air circulating. It was no where near a cold day. In a town that barely has cold days ever. Sometimes I forget that microclimates are a thing and not everyone lives in a fog belt. Ooops, my bad.
#2 Wrong Price — The event was at a public school and frankly, I have private school prices. I have zero intention of changing that but I can be more in tune with what a particular crowd is after. One woman actually asked me to clarify for her, did that tag say $10 or $70? The tag was obvious. She was just in disbelief that a knit hat could cost that much. Again, my bad. If the idea of a $70 hat was that foreign, clearly, I was in the wrong place. I need to be in high end places.
But it wasn’t all bad. It was great as practice. I learned a lot. As a scientist (and a knitter!), I really learn by doing. My next event is going to be much better! I’ve got location and weather working with me on this one! The Sunset Holiday Mercantile is in Golden Gate Park — Perfect!
I’ll make a few changes as well, I think I’ll lay the table out differently. I’m going to change up my signs. ‘Scarves & Shawls’ will become ‘one of a kind hand knit scarves’. More emphasis on what’s important–why I feel justified in my prices–and dropping the clutter. I like shawls. Other knitters like shawls. I’ll even bet a couple non-knitters like shawls. Mostly though, shawls confuse people. Shawls = Grandma, maybe? They don’t know how to wear them, maybe? Whatever the case…it’s a just a big scarf, people! You like big scarves…Really! My next sign will reflect that.
And some stupid stuff like–skip the camping chair, bring the folding chair with a smaller footprint. Duh. Don’t try packing hangers in a box. That doesn’t work.
I’m optimistic that my next event will be more financially successful. In the meantime, I think I need to start giving my sweater some serious thought. And, I’ve got a whole queue of socks I want. Enough knitting as work, time for more knitting selfishly! I’m ready!